A Tasteful Design
Simple Plant-Based Meals was launched by Conagra Foods to highlight its wide range of plant-based products that many consumers might not associate with the brand. Offering a microsite with simple ways that busy families could incorporate healthier eating into their weekly routines was a natural extension of their core sites.
Striking a balance between giving information and selling products was important, so the site took on an editorial-inspired design, using a light and comfortable look to inspire and delight consumers. Delicious-looking stock imagery was combined with custom food photography to entice any viewer to test out plant-based options in their own kitchens.